8150 SUNSET BLVD

Introduction

Design decisions such as program distribution, tower location, and floor plate configurations are determined by optimizing views from the two residential towers to the surroundings. Priorities are given to create desirable spacing between buildings, identifying potential for the towers to act as a terminus from various vantage points in the city. The breakdown of the project massing into clear and distinct pieces allow parts of the project to relate in scale to existing identifiable buildings located in the area--eliminating the traditional reading of towers on a podium. 

The taller residential buildings are oriented north south in order to open view corridors from the Hollywood Hills to the south and West Hollywood to the north. The two building elements at Havenhurst Drive and Crescent Heights Boulevard are set back from Sunset Boulevard and help to alleviate a tall massing along the iconic corridor. The design also identifies a marker building to be placed on the eastern portion of the site, punctuating the intersection of Sunset and Crescent Heights Boulevards and creating a gateway element to the Sunset Strip. The variety of building heights help to appropriately scale the project and allow it to relate to the immediate context, such as the Chateau Marmont, Granville Towers, Sunset Tower, as well as the other buildings in the Hollywood hillside. 

 

PROJECT

Design Narrative

The concept design for 8150 Sunset Boulevard is an opportunity to mark the important gateway to the Sunset Strip with a unique architectural project. The proposed option is designed as an ensemble of interrelated and complementary buildings, with the distinctive quality of the design proposal emerging from the subtle fine-tuning of the site organization, building massing, architectural and landscape design

Site Organization and Project Massing

Design decisions such as program distribution, tower location, and floor plate configurations are determined by optimizing views from the two residential towers to the surroundings. Priorities are given to create desirable spacing between buildings, identifying potential for the towers to act as a terminus from various vantage points in the city. The breakdown of the project massing into clear and distinct pieces allow parts of the project to relate in scale to existing identifiable buildings located in the area--eliminating the traditional reading of towers on a podium. 

The taller residential buildings are oriented north south in order to open view corridors from the Hollywood Hills to the south and West Hollywood to the north. The two building elements at Havenhurst Drive and Crescent Heights Boulevard are set back from Sunset Boulevard and help to alleviate a tall massing along the iconic corridor. The design also identifies a marker building to be placed on the eastern portion of the site, punctuating the intersection of Sunset and Crescent Heights Boulevards and creating a gateway element to the Sunset Strip. The variety of building heights help to appropriately scale the project and allow it to relate to the immediate context, such as the Chateau Marmont, Granville Towers, Sunset Tower, as well as the other buildings in the Hollywood hillside. 

The project steps down in scale as it meets the surrounding streets. The three-stories building element fronting Sunset Boulevard is contextual in scale and contains retail and food and beverage program to help animate the street front experience. The massing of the retail building is articulated to have a important street front presence and includes a marquee element which relates in character to the iconic billboards adjacent to the Chateau Marmont--further reinforcing the gateway at the pedestrian scale. The retail program at the ground level promotes an accessible pedestrian experience and activates both the street and an internal plaza space. The interior plaza, accessed from the Northeast and Northwest corners of the project site, link into crosswalks that connect to the pedestrian activity and establishments on the north side of Sunset Boulevard. The plaza, a centralized retail destination, features an open-air public space that can also be used for specially programmed events. 

The base of the project contains 4 levels of parking and back of house functions. Due to the topography of the project site, portions of the podium will be above grade along Crescent Heights Boulevard and Havenhurst Drive. The massing of the base is scaled to relate with the existing neighborhood context and the geometry is articulated to support a strong pedestrian experience. Additionally, vehicular entries are located as far south as possible to avoid pedestrian vehicular crossings along the sidewalk and reinforce pedestrian activity along Sunset Boulevard.

Architectural Design

Each building within the project ensemble will have a different architectural vocabulary, creating a distinct character that fashions its unique identity within the neighborhood and contributes to the scale and variety of buildings fronting this iconic corridor. 

The building element along Crescent Heights Boulevard is simpler in articulation compared to other parts of the project, but its massing is broken down to relate to the scale of the neighboring buildings. Its sculptural form creates a sense of movement and gestures to the intersection of Crescent Heights and Sunset Boulevards. The massing of the west building tower element is scaled to create a relationship with the Chateau Marmont. The glazed façade language has certain degrees of transparency and allows the massing to appear lighter. It also reflects the surroundings—further enhancing its sculptural quality. The retail building along Sunset Boulevard designates a pedestrian gateway into the center of the project and is comprised of a transparent facade allowing visibility into the stores and views into the courtyard beyond. The central building has the most articulation and becomes a “jewel” in the heart of the project drawing visitors and pedestrians to the interior retail courtyard. These building elements are united at a common plaza accessible from the street level. 

Landscape Design

Landscaping is envisioned to be an integral part of the architectural design; both at the ground level central plaza and the various terraces in the building design. Pedestrians are drawn into the ground level plaza from between building elements at the intersections of Sunset Boulevard, Havenhurst Drive and Crescent Heights Boulevard. This plaza will feature hard and soft landscaping as part of the pedestrian experience. The three-story retail structure along Sunset Boulevard features a large opening providing a dramatic connection between Sunset Blvd and the plaza in the heart of the project. The building design features stepping terraces at both ends of Sunset Blvd mediating the scale at these intersections at the street level. All terraces will feature landscaping and trees visible from both east and west vantage points along Sunset Blvd. The structure will be topped with a landscaped roof. Additional landscape elements climb into the upper parts of the project, indicating amenity and terraces spaces for residents as well as stitching the project into the Hollywood hillside.

EVOLUTION

Design Narrative

The concept design for 8150 Sunset Boulevard is an opportunity to mark the important gateway to the Sunset Strip with a unique architectural project. The proposed option is designed as an ensemble of interrelated and complementary buildings, with the distinctive quality of the design proposal emerging from the subtle fine-tuning of the site organization, building massing, architectural and landscape design

Site Organization and Project Massing

Design decisions such as program distribution, tower location, and floor plate configurations are determined by optimizing views from the two residential towers to the surroundings. Priorities are given to create desirable spacing between buildings, identifying potential for the towers to act as a terminus from various vantage points in the city. The breakdown of the project massing into clear and distinct pieces allow parts of the project to relate in scale to existing identifiable buildings located in the area--eliminating the traditional reading of towers on a podium. 

The taller residential buildings are oriented north south in order to open view corridors from the Hollywood Hills to the south and West Hollywood to the north. The two building elements at Havenhurst Drive and Crescent Heights Boulevard are set back from Sunset Boulevard and help to alleviate a tall massing along the iconic corridor. The design also identifies a marker building to be placed on the eastern portion of the site, punctuating the intersection of Sunset and Crescent Heights Boulevards and creating a gateway element to the Sunset Strip. The variety of building heights help to appropriately scale the project and allow it to relate to the immediate context, such as the Chateau Marmont, Granville Towers, Sunset Tower, as well as the other buildings in the Hollywood hillside. 

The project steps down in scale as it meets the surrounding streets. The three-stories building element fronting Sunset Boulevard is contextual in scale and contains retail and food and beverage program to help animate the street front experience. The massing of the retail building is articulated to have a important street front presence and includes a marquee element which relates in character to the iconic billboards adjacent to the Chateau Marmont--further reinforcing the gateway at the pedestrian scale. The retail program at the ground level promotes an accessible pedestrian experience and activates both the street and an internal plaza space. The interior plaza, accessed from the Northeast and Northwest corners of the project site, link into crosswalks that connect to the pedestrian activity and establishments on the north side of Sunset Boulevard. The plaza, a centralized retail destination, features an open-air public space that can also be used for specially programmed events. 

The base of the project contains 4 levels of parking and back of house functions. Due to the topography of the project site, portions of the podium will be above grade along Crescent Heights Boulevard and Havenhurst Drive. The massing of the base is scaled to relate with the existing neighborhood context and the geometry is articulated to support a strong pedestrian experience. Additionally, vehicular entries are located as far south as possible to avoid pedestrian vehicular crossings along the sidewalk and reinforce pedestrian activity along Sunset Boulevard.

Architectural Design

Each building within the project ensemble will have a different architectural vocabulary, creating a distinct character that fashions its unique identity within the neighborhood and contributes to the scale and variety of buildings fronting this iconic corridor. 

The building element along Crescent Heights Boulevard is simpler in articulation compared to other parts of the project, but its massing is broken down to relate to the scale of the neighboring buildings. Its sculptural form creates a sense of movement and gestures to the intersection of Crescent Heights and Sunset Boulevards. The massing of the west building tower element is scaled to create a relationship with the Chateau Marmont. The glazed façade language has certain degrees of transparency and allows the massing to appear lighter. It also reflects the surroundings—further enhancing its sculptural quality. The retail building along Sunset Boulevard designates a pedestrian gateway into the center of the project and is comprised of a transparent facade allowing visibility into the stores and views into the courtyard beyond. The central building has the most articulation and becomes a “jewel” in the heart of the project drawing visitors and pedestrians to the interior retail courtyard. These building elements are united at a common plaza accessible from the street level. 

Landscape Design

Landscaping is envisioned to be an integral part of the architectural design; both at the ground level central plaza and the various terraces in the building design. Pedestrians are drawn into the ground level plaza from between building elements at the intersections of Sunset Boulevard, Havenhurst Drive and Crescent Heights Boulevard. This plaza will feature hard and soft landscaping as part of the pedestrian experience. The three-story retail structure along Sunset Boulevard features a large opening providing a dramatic connection between Sunset Blvd and the plaza in the heart of the project. The building design features stepping terraces at both ends of Sunset Blvd mediating the scale at these intersections at the street level. All terraces will feature landscaping and trees visible from both east and west vantage points along Sunset Blvd. The structure will be topped with a landscaped roof. Additional landscape elements climb into the upper parts of the project, indicating amenity and terraces spaces for residents as well as stitching the project into the Hollywood hillside.

CONTACT

CTA Description

Landscaping is envisioned to be an integral part of the architectural design; both at the ground level central plaza and the various terraces in the building design. Pedestrians are drawn into the ground level plaza from between building elements at the intersections of Sunset Boulevard, Havenhurst Drive and Crescent Heights Boulevard. This plaza will feature hard and soft landscaping as part of the pedestrian experience.

Name *
Name